Democracy Ukraine

From idea to changes: advocacy for NGO's

The advocacy training took place on 8-9 June 2021 in the online format. It was focused on the basic principles and approaches to the organization of the advocacy campaign, developing an advocacy plan, the analysis of issues, tools, search and involvement of stakeholders, examples of successful and failed advocacy campaigns etc.

During the first day, participants worked with the trainer Mr. Oleksandr Ravchev in one big group learning about advocacy in general, exercising in developing advocacy plans, engaging stakeholders etc. During the second day, participants worked in three groups where they were placed in according to the thematic area of their organization’s work or the project they want to advocate and were able to work with experts in their specific field on their particular projects. Working in thematic groups also gave the participants the opportunity to get contributions not only from the trainers but also from their peers.  

The thematic areas were: 

  • environmental protection, green energy;
  • urbanism and urban planning, inclusiveness and accessibility of urban space;
  • human rights (protection of the rights of minorities, protection of the rights of internally displaced persons, women, prisoners, etc.). 

During Mr Ravchev’s training, the participants learnt about advocacy in general and its peculiarities when it comes to NGOs as agents. They also learnt about policy analysis, participated in practical exercise on creating a problem tree for an advocacy campaign, worked in microgroups, analyzed the playing field, identified targets and stakeholders, assessed the impact of stakeholders. Later they discussed communicational aspects of advocacy and participated in a role play where they had to present a project.  

During the second day, in the group on environment, Ms. Yulia Pashkovska, expert on advocacy of environmental projects, talked about specific aspects of advocacy for environment protection, presented successful and unsuccessful cases, and worked on the projects of the participants. The structure was the same for the group on human rights led by the expert Ms. Oleksandra Matviychuk, Chair of the Board of the Center for Civil Liberties, and the group on inclusivity led by the experts Ms. Viktoriya Luchka, Director of NGO “Fight for Rights”, and Mr. Volodymyr Vysotskyi, Expert on urban planning and inclusivity.


Oleksandr Ravchev, expert in advocacy and communication

Yulia Pashkovska, expert on advocacy of environmental projects

Viktoriya Luchka, Director of NGO “Fight for Rights”, and Volodymyr Vysotskyi, Expert on urban planning and inclusivity 

Oleksandra Matviychuk, Chair of the Board of the Center for Civil Liberties